新的企业管理走势——企业形象管理

New Direction of Enterprises Management——Enterprises Image Management

企业形象是一个企业文化的概念,加强企业形象管理是企业管理的一种新的管理走势。未来企业竞争的根本,必然是企业文化的竞争和人才的竞争。企业形象管理是一种全局性、战略性和综合性的管理,无疑要渗透到企业各种管理中去。企业形象管理是以产品形象为基础,以企业形象为目标,既注重内在素质,又强调外在表现的全面管理,是展示企业形象的重要举措。

Enterprise抯 image is a concept belonging to the enterprise抯 culture. Strengthening the enterprise抯 image is a new direction for enterprise抯 management. In the future, the competition with the corporations must be around the enterprise抯 culture and the talented persons. Enterprise抯 image management is comprehensive and strategical. Manufacturer抯 image is the base of the enterprise抯 image management and building good image is the target. Enterprise抯 image management is an important act to show its image.