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一个可以准确反映Web浏览兴趣的度量值——偏爱度 被引量:10

A new measurement for Web navigation interest——preference
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摘要 在分析如何准确反映Web浏览兴趣的基础上提出偏爱度的概念,并依据这个概念设计了基于用户浏览偏爱树的偏爱路径挖掘算法.首先用Web日志构筑用户浏览偏爱树(PNT);然后利用PNT树进行用户浏览兴趣模式的挖掘,发现用户浏览偏爱路径.该算法可广泛应用于电子商务领域. The concept of preference is proposed on the analysis of how to represent user navigation interest. Based on this concept, the preferred navigation tree is presented for mining Web access patterns. Then the preferred path is mined from this tree. This method can be widely used in E-business.
出处 《控制与决策》 EI CSCD 北大核心 2004年第3期307-310,共4页 Control and Decision
基金 国家自然科学基金资助项目(60173058).
关键词 浏览偏爱树 WEB使用挖掘 数据挖掘 WEB日志 电子商务 preferred navigation tree Web usage mining data mining Web log E-business
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