我国高等商科教育的SWOT分析与发展对策

SWOT Analysis and Development Strategy of Higher Business Education in China

本文利用SWOT的原理和中国加入WTO的机遇 ,全面系统地对我国高等商科教育发展的内部组织条件和外部环境进行了分析 ,并指出坚持对高等商科教育的发展给予积极而有效的指导和支持 ,国内商学院要自身不断努力。文章的对策是对高等商科教育的未来发展的战略模式予以构建 。

By using SWOT model and accession to WTO, the essay first offers an overall systematical analysis of internal condition and external environment of high business education in China. And then, it points out that, on one hand, high business education should be be offered positive and effective guide and support,; on the other hand, domestic Colleges of Business should improve themselves. The strategy of this essay is to reconstructure a development blueprint, thus to provide some theoretic reference for the development of High Business Education.