论标志设计中传统文化的运用

Application of Traditional Culture in Logo Design

标志设计中如何将中国传统文化与现代设计理念相融合并从中找到一个平衡点,设计出既具中国特色,同时又不失时代性的设计作品是目前国内设计界探讨、研究、尝试的课题。特别是从传统吉祥纹样设计中汲取设计灵感,用国际化语言表达,设计出吉祥,能准确传达企业文化的标志已成为当前标志设计的一种趋势。

It抯 worth researching and experimenting how to design the work that has both Chinese characteristic and contemporary trend by finding out a balance point between Chinese traditional culture and modern design concept in domestic design field. The logo designed to propitiously and precisely embody the culture of a corporation is a tendency of current logo design.