温州会展旅游初探

A Preliminary Probe into Developing MICE Tourism in Wenzhou

本文论述了温州发展会展旅游的条件,发展会展旅游的作用和意义,并针对目前在发展中存在的问题提出几点对策和建议。

In the process of constructing a mega-city and building an international light industry city, Wenzhou city sees a bright prospect for developing MICE tourism. The paper discusses the conditions and economic significance for developing MICE tourism in Wenzhou and puts forward some countermeasures and suggestions for solving the existing problems confronting its development.