摘要
节庆旅游的发展相当迅速,经济效益、文化效益、社会效益都很明显。本文综合评述 旅游节庆的地位与作用,对上海旅游节的发展进行了SWOT分析,并根据实际情况提出若干对策。
Festival tourism develops fairly fast with its apparent economic, cultural and social benefits. This paper evaluates the status and effects of festival tourism in a comprehensive way, commits a SWOT analysis of Shanghai's festival tourism development, and poses some countermeasures in the light of the factual situation.
出处
《旅游科学》
2003年第2期39-42,共4页
Tourism Science
关键词
节庆
旅游
上海旅游节
市场分析
festival
tourism
Shanghai tourism festival
market
marketresearch
