图形设计与药品包装装潢的内在联系

Internal Relations between the Graphic Design and Pharmaceutical Packaging

药品包装装潢有其特殊性和艺术形式,与其它艺术作品一样有着独立存在的价值。体现这一价值的是,药品包装装潢的艺术语言表达方式与众不同,审美功能与实用功能的兼容并蓄。现代药品包装装潢要求我们所从事的每项设计作为一个统一整体来对待。要在设计构思和行为过程,始终贯穿着一种整体感受和认识。整体统一特征,与各要素截然不是一个级层,它不是各要素的机械相加,整体性是由产品全部诸因素间的有机联系维系的。药品包装装潢设计构成的三要素—色彩、图形、文字,如何在画面这个空间中的安排,设计内容在画面的大小。

This thesis shows that grap,colourand urriting form the covert- ing of packaging medicines.The internal relations between graphil de- sign and packaged medicines are expounded.And infact,asa whole, they are interrelated and interdependant.It also expounds the impor- tance of grap design,the functions of grap in the graphic design of packages and its artistic appeal.