影视消费的文化美学意味

The Cultural Aesthetic Implication of the Consumption of Film&TV

影视消费不是单纯的经济学和观众学的概念,更应是文化美学概念,它的始源性动力来自影视文化实验性中的诗意呈现,时代性动力来自“视觉转向”后的视觉崇拜心理,这就导致了影视消费的以个性化形象美感消费为核心的文化行为,在数码DV独特的“看”的互动中,实现了对美的追求。

The consumption of film and TV is not merely a concept of economy and audience theory,but also a concept of cultural aesthetic.It's original drive is from the poetry expression of film.It's time drive is from the adoration of vision.It then results in the cultural behavior that the consumption of film and TV takes the individual image consumption as the center.In the unique way of interaction of DV's'watch',the pursuit of beauty is realized.