银行经营理念创新和营销策略研究

Innovation of Marketing Philosophy and Marketing Strategy in Banking Management

我国商业银行营销活动经历了从无到有、营销方式由简到繁的发展过程。借鉴发达国家银行经营的经验 ,我国商业银行应按现代市场发展的客观要求 ,转变经营理念 ,由产品为中心转向以客户为中心 ,实施持续关系营销法。

The marketing in commercial banks of China have developed from zero to abundance,from simplicity to complexity. The experience of other banks in western countries shows that Chinese banks should follow new marketing philosophy to meet the needs of the development of modern market, applying customer-oriented marketing but not product-oriented marketing, implementing relationship marketing.