摘要
利用实地问卷调查数据,分析了普陀山国内旅游者人口学特征、国内客源地空间分布特征、旅游者动机和行为、旅游效果,以此为基础,论述了普陀山国内旅游市场结构存在的问题,提出了重视市场细分研究、塑造鲜明旅游地形象、加强配套设施建设等旅游产品开发建议.
This paper uses questionnaire data to analyze demographic characteristic, characteristic of space distribution ,tourism effect ,motive and behavior of domestic tourist in Putuoshan Mountain , regarding this as foundation,we discuss problems about tourism market and tourism product structure, and put forward some concrete development suggestions such as study on market subdividing, molding of destination image and enhancement of relative facilities.
出处
《安徽师范大学学报（自然科学版）》
CAS
2004年第1期75-78,共4页
Journal of Anhui Normal University(Natural Science)
基金
国家自然科学基金项目(49871027)
教育部骨干教师资助计划
安徽省高校青年基金项目.
