心理认同度是检验修辞效果的唯一标准

Mental approaval,the only criterion of examining rhetorical effect

修辞的目的在于提高言语表达的社会效果,使言语接受者乐于接受,产生共鸣。检验修辞效果的唯一标准就是言语接受者的心理认同度。易懂、易记、易感是言语表达的基本原则,也是提高言语表达社会效果的基本要求。

The purpose of rhetoric lies in enhancing the social effect of wores,making the words receiver deligted to receive them,thus sympathy is aroused.The only criterion of examining rhetorical effect comes from the dagree of recognition of the wores receiver.Easy to unders fand,easy to memorize and easy to move are the basic principle for raising the social effect of wores.