确定电力营销目标市场的定量研究

Fixed Quantify Research on Confirming Electric Power Marketing Target Market

分析了确定电力营销目标市场的意义,提出用灰色关联分析法来确定目标市场的具体步骤,并用具体实例分析了8大行业用电量对总用电量的影响程度,给出了分析结论和建议,从理论和实例上说明了该方法的优点。该方法为电力企业的营销人员提供了一种实用性强,易于掌握的方法。

The authors analyzed significance of confirming power marketing target market and brought forward concrete processes of confirming target market by GRA (Gray Relevant Analyze). The authors analyzed effect degree of eight industry electro-mete to total electro-mete and presented analyzed result and advice. The results of evaluation agree with the practical situation. It offers a new method to the marketing personnel of electric power corporation.