摘要
绿色营销观念是对环境保护、生态保护及社会的可持续发展等趋势的新思考,是以满足人们对环境保护问题而产生的需要与欲望为目标的经营观念,是企业市场导向变化的新趋势。隐性营销模式能够很好地适应绿色需求的营销需要,不断提升顾客的浅绿色需求和深绿色需求。
The concept of green marketing is a new consideration of environment protection, zoology protection and sustainable development of society, is the operational concept which regards satisfying the human beings' needs and desires generated by environment protection as its objective ,and is the new trend of the market change. Implicit marketing will fit the need of green marketing and upgrade the light green demand and dark green demand of the customers
出处
《现代财经（天津财经大学学报）》
CSSCI
2004年第4期50-53,共4页
Modern Finance and Economics：Journal of Tianjin University of Finance and Economics
基金
天津财经学院科研发展基金资助课题
课题号Y0 3 0 4
关键词
浅绿色需求
深绿色需求
隐性营销
Light Green Demand
Dark Green Demand
Implicit Marketing
