灰色系统理论在市场预测中的应用

Application of the Grey System Theory in Market Forecast

市场竞争的日趋激烈，使企业在市场管理决策中面临越来越多的挑战．如何根据企业内外部信息、科学、准确地预测其业务发展前景和市场未来动态发展趋势，已成为企业发展的关键．灰色系统理论是近年来在管理决策中应用效果较好且日益盛行的一种理论方法，可为企业制定行之有效的管理预测、决策方案提供科学依据．

Because of increasingly intense market competition,businesses are confronting more challenges when making decisions in market managemet.It is central to the development of a business to forecast scientifically and accurately the business prospect and the future tendency of market according to the inward and outward elements.The systematic theory of grey,which is quite effective in management and increasingly popular,provides scientific basis for business to work out an effective management forecast and decision-making scheme.