图书馆引入营销理念初探

Junior Inquiry about Library Introducing Business and Sales Theoretical Sense

在图书馆处于市场经济和信息化时代的大环境下,为适应社会的发展,图书馆应调整自己的观念,引入市场营销的理念,将会为图书馆事业注入新的活力,使图书馆在更广泛意义上满足读者的服务。真正实现“读者至上”的服务宗旨。

Under the market economy and informational era environment, that l ibrary introduces business and sales sense will inject a new vitality into the l ibrary, which will be satisfied with readers to realize the service aim of reade rs the first.