浅谈宁夏西吉党家岔震湖旅游资源的开发

Study on exploitation of Dangjiacha Earthquake Lake tour resources in Xiji County in Ningxia

宁夏西吉县党家岔震湖形成于1920年的海原大地震,是世界上第二大震湖,有丰富的旅游资源,开发价值和开发条件都较好.西吉县是宁夏贫困县之一,开发党家岔震湖旅游资源具有良好的经济效益、社会效益和生态效益.党家岔震湖旅游资源的开发是一项系统工程,会涉及到如资金、规划、管理和人才等许多问题.综合考虑,党家岔震湖旅游资源在开发过程中,应采取观光旅游和探险旅游,并结合水上运动的开发模式;在具体措施上,应注意市场的定位和旅游形象的设计,采取政府主导、企业运作的管理经营模式,注意经济效益和生态效益相结合.应确定目标市场,加大宣传力度,加快从业人员的培训,做好吃、住、行、购等工作,力争使党家岔震湖成为西吉县旅游的新亮点.

After Haiyuan Earthquake in 1920, Xiji County has an earthquake lake-Dangjiacha Earthquke Lake. As the second biggest earthquake lake, Dangjiacha Earthquake Lake has plenty of tour resources, exploitation merits and conditions, which could be exploited as a tour base. Xiji County is a poverty county in Ningxia. Exploiting Dangjiacha Earthquake Lake has benefits of economy, society and ecology. Exploiting Dangjiacha Earthquake Lake is a systematic project, which perhaps will meet with many troubles, such as problems of capital, management, layout and talents etc. With comprehensive analysis, Dangjiacha Earthquake Lake should adopt the exploiting model of sightseeing tour, adventure tour and sports on the water, and consider benefits of e-conomy and ecology. At the same time, exploiting Dangjiacha Earthquake Lake should have reasonable market position and tourist destination image; adopt government guiding and enterprise operating exploiting model; establish target market and enforce advertisement; train laborers and make eating, lodging, traveling and shopping conditions etc better.