摘要
根据我国房地产投资项目策划理论的发展和现状 ,以系统论和策划学为基本理论基础 ,结合管理学、行为科学以及控制论等理论 ,阐述了房地产投资项目系统策划原理 ,构建了房地产投资项目系统策划理论体系和分析框架。
The principles of systematic planning of real estate investment are discussed and its theoretical system and analysis framework are constructed, with reference to the state-of-arts of the theoretical research and other relevant social sciences such as strategic planning theories, management studies, behavior sciences and cybernetics.
出处
《南京农业大学学报(社会科学版)》
2003年第3期44-50,共7页
Journal of Nanjing Agricultural University(Social Sciences Edition)