中国联通CDMA进入移动通信市场的经济学分析

Economic Analysis: Unicom CDMA Entering into Mobile Market

从经济学角度分析了中国联通CDMA进入移动通信市场时所出现的一些问题。移动通信市场是一种典型的网络型产业,只有当网络形成一定规模时,才能得到消费者的认可。在CDMA推广过程中,中国联通可以采取一些竞争策略,如催促产业链的成形、差异化竞争、不断提升产品质量等,来不断扩大网络规模,从而真正进入并立足于中国移动通信市场。

From economic perspective, some issues appearing at the time when Unicom CDMA gained entrance to mobile communication market are examined in this paper. Mobile communication market is a typically network-based industry, only when the network scale reaches to a certain level, can the consumers accept it. During the course of CDMA deployment, China's Unicom is allowed to adopt some competition strategies to expand its network scale, such as stimulating the shaping of industrial chain, launching discrepant competition, upgrading quality of products, thereby, it can actually find a foothold in China mobile communication market.