摘要
本文主要通过有关文献的梳理 ,从理论上探讨在企业对企业 (B2B)电子商务的环境中 ,买卖双方建立信任的模式问题。本文认为 ,制度信任 ,包括第三方制度信任和双方的制度信任以及结构保证、促进条件与情境规范三个维度 。
This research examines trust mode in online B2B. We suggest that institution-based trust,which includes third-party institution-based trust and bilateral institutionalized trust as well as their underlying dimensions:structural assurances,facilitating conditions and situational normality, is the key factors of B2B e-commerce trust building and business success.
出处
《科研管理》
CSSCI
北大核心
2004年第2期76-81,共6页
Science Research Management
