摘要
作为一种新兴的商业银行业市场主体,城市商业银行市场营销的水平与质量决定了其未来市场地位与发展空间。本文从历史的高度对城市商业银行的市场营销现状进行了全面的剖析,希望能对城市商业银行市场营销活动有所借鉴。
As the new enterprises in commercial bank market, the level and quality of marketing practice of city commercial banks determines their market status and their future. This article analyzed the marketing practice of city commercial banks historically and entirely, and we hope it be useful to city commercial banks.
出处
《华东经济管理》
2004年第1期157-160,共4页
East China Economic Management
