对国有企业与“狼”共舞的几点建议

Comparison state owned-enterprises marketing competitiveness with foreign funded enterprises

内外资企业之间的差距给内资企业(特别是国有企业)带来了很大的挑战。企业要能提升营销竞争力,它应制定有效对付变化的营销规划,加大市场研究的力度,认真致力于内部运作和用心锻造核心竞争力。

The gap between domestic funded enterprises and foreign funded enterprises has bought great challenges to the domestic funded enterprises,especially those state owned-enterprises.In order to improve marketing competitiveness,the enterprises should make out marketing plans that can cope with changes effectively, enhance marketing research seriously work on the internal operation,and full-heartedly harmmer-harden the core competence of enterprises.