摘要
随着近年房地产市场的成熟,品牌建设显得越来越重要。文章结合福州房地产企业的实情近况进行分析,并对其品牌建设提出几点建设性意见。
With the maturity in the real estate market, building trademark is more and more important. The author analyes the new circumstances in real estate enterprises and puts forward some constructive proposals about how to build trademark in Fuzhou real estate market.
出处
《福建工程学院学报》
CAS
2004年第1期120-123,共4页
Journal of Fujian University of Technology
