论市场信息的不对称特性与媒体产品的深化

The Asymmetry of Market Information and Deepen of Media Product

随着媒体产业的发展和现代科学技术的广泛运用,以获取商品价格信息为主要内容的市场调查成本会呈下降趋势,消费者通过市场调查以获取市场最低价格为手段来增加自己的收益。通过扩张媒体产品的广度和开放媒体渠道可以解决市场信息不对称的前提条件,增加消费者的购买频率和消费预算,最终促进市场交易,增加社会零售商品总额,活跃市场。

With the development of media industry and the application of modern science and technology,the market survey cost aiming at obtaining commodity price information is in the descendent trend.Consumers will try to find out the lowest commodity price through market survey so as to increase their benefits.A premise to solve the problem of market information asymmetry is to broaden the width of media products and open media channels.It could increase the purchase frequency and budget of consumers,promote market transaction and increase the whole society retail sales.