企业的竞争优势与资源结构

Competition Advantage and Resource Configuration in the Enterprise

企业构建竞争优势的过程也就是贯彻其成长战略的过程。企业制订成长战略时需要在战略的长期性和应变性之间寻找一个均衡点。大部分已有的战略理论都未能令人满意地回答这一问题。本文试图从企业拥有的经营资源类型和结构的角度来考察这一问题。

The process of which the enterprise constructs the competition advantage is the process of which it carries out its growing strategy .When the enterprise prepares the growing strategy,it must find out a balance point between a long-term and an agility of strategy,a majority of strategic theories are dissatisfying.The article reviews this issue from management resource style and configuration that the enterprise owned.