企业经营的价值构成与战略权衡

Value Configuration and Strategic Trade-offs of the Business

企业为顾客所提供的产品或服务的总价值由顾客价值与企业价值构成。相对于同业中的竞争者或历史上的企业自身 ,如果企业更能创造顾客价值 ,则可认为企业有当下经营优势 ;如果企业更能创造顾客价值与企业价值 ,则可认为企业有持续经营优势。顾客价值与企业价值是企业经营过程中既对立又统一的两个方面。如何跨期考虑顾客价值与企业价值之间的比例关系 ,是企业应该而且必须做出的战略权衡。

The total value of the products or services provided for customers by a corporation consists of costomer value and corporation value. Relative to the competitor or the corporation that it was, the corporation has momentary business advantage if it can create superior customer value, or the corporation has sustained business advantage if it can create superior costomer value and corporation value. Customer value and corporation value are two aspects that are opposed and unitive. The corporation must make trade-offs about the proportion of customer value and corporation value in the course of business.