摘要
简述了UHT牛奶生产的基本要求、各类乳制品的识别、人们的购买和饮用习惯,从而为企业开发产品、制定销售策略提供依据。
Sales, R& D and production of UHT milk are discussed from the perspective of marketplace. The article considers consumer behavior and attitudes towards various categories of milk products, and how marketing strategy and sales planning should be developed from this understanding.
出处
《中国乳品工业》
CAS
北大核心
2004年第4期43-46,共4页
China Dairy Industry