老年消费市场的特点及对策研究

Character and Countermeasure of Old Age Consuming Market

经济的发展、社会的进步,必然导致人口的老龄化,而人口的老龄化不仅给我们带来了一些困难,同时也给经济的发展带来了机遇。老年人特殊的生理、心理和行为特征决定了其消费能力、消费行为、消费方式、消费观念等方面的特殊性,因此,我们急需对当前老年市场的消费特点以及存在的主要问题进行分析,提出一些相关企业的发展对策。

Development of economy and society leads to aging of the population. It brings us some difficulties, at the same time a lot of chances. The special physiology and psychology of old people forms the special abilities, behaviors, ways and ideas of consurnption. We must not only give prompt analyses on the characters and existing problems of old age consuming but also advance the development countermeasure of some relative enterprises.