旅游产品特点、消费技术与景区解说系统

THE CHARACTERISTICS OF TOURISM PRODUCTS, THE TECHNIQUE OF CONSUMPTION AND THE INTERPRETATION SYSTEM OF TOURIST ATTRACTION

在旅游产业发展进程中旅游景区的重要性和竞争压力越来越大。本文在这样一种宏观背景下 ,分析了传统的旅游产品的定义 ,指出了其逻辑上的问题 ,从新角度研究了旅游产品的特点 ,指出应该从旅游者与旅游企业之间的交易、旅游者自身的生产消费这两个角度来理解 ,提出了旅游经历与旅游体验之间的差异 ;从旅游者生产消费形成自身私有产品的角度分析 ,指出应该重视旅游过程中的消费技术问题 ,而且由于这种消费技术的可移植性和旅游消费的时空规定性 ,要以高于重视工业产品的消费问题的态度对待旅游消费技术的问题 ,从而论证了景区解说系统对于旅游景区及旅游目的地发展的重要作用 ,尤其是对于我国这样一个具有悠久深厚历史文化的观光国家而言 。

While China tourism industry develops ahead, the tourist attraction becomes more important and the pressure on tourist attraction is greater than before. In the context of this macro background, the author analyzed the definition of tourism product and pointed the logistic mistake and researched the characteristic of tourist product from a new angle of view. The paper considered that we should analyze the characteristics of tourism products from the transaction between tourists and tourist enterprises and the production and consumption of tourists themselves,we also should differentiate between peregrination and tourism experience. From the point of view of the author, we should place the tourists consumption technique for tourism products in a more important place than the common consumers consumption techniques for the industrial products, especially the difficulty of the transplant of the consumption technique and the strictly restriction of the time and space of the consumption in tourism. Through these innovative analyses on these two aspects, the paper demonstrated the importance of the tourist interpretation system to the development of the tourist attraction and the tourist destination. The interpretation system of tourist attraction is more important in China because there are many centuries old histories and profound culture that make tourists should have more luxuriant imagination to enjoy it. The paper also pointed another question about the information on the tourist attraction or tourist destination, which send to potential tourists by tour agency. For getting the tourist satisfaction, the tourist attraction should harmonize tour agencys propagandas with facts. For getting the sustainable development, the tourist attraction and tourist destination should pay attention to the decadency that hid behind the prosperity.