我国商业银行客户经理制存在的问题与对策

Research on CRM in Commercial Banks

我国商业银行发展和完善“以市场为导向,以客户为中心”的客户经理制,必须调整经营管理体系,构建权责明晰、整体联动的营销和管理体制;加强产品和服务创新,满足客户多样化金融需求;全面提高客户经理的综合业务素质,进一步健全和完善对客户经理的考核激励素质。

The function of CRM in the commercial bank depends on the management of the whole system. A clear right and responsibility, a new marketing system; new services are prerequisite of the operation.