摘要
大众文化艺术产品既是提升社会精神文明建设的基础和手段 ,也是实现社会经济向高层次发展的基本动力。国产电视剧在近年来的发展中 ,有明显的片面追求经济利益的倾向 ,致使作为大众文化艺术产品的电视剧对人的精神关怀下降 ,艺术产业效益受阻 。
Mass culture and arts products are not only the foundation and means to promote the social civilization,but also the basic motive to realize a high-levd development of social economy.In recent years of domestic TV play's development,the one-sided inclination to pursue economic benefits has been obviously felt.Thus it causes a drop in the care for people's spirit.And the artistic industry's benefit is obstructed.That is, only the production increnses while the income does not.
出处
《延安教育学院学报》
2004年第1期53-54,73,共3页
Journal of Yanan College of Education
基金
陕西省教育厅科研基金项目 (0 1JK0 35 )
关键词
艺术产品
电视剧
商业运作
市场回报
artistic products
TV plays
commercial operation
market reciprocating