事件管理学科辨析

A Discussion on the Discipline of Event Management

“事件管理”是西方市场经济发达国家顺应历史发展而建立起来的一门重要而独立的管理类学科,其知识、技术领域的集成度之广,牵涉市场行业范围面之大,恐为管理类学科中之甚。本文从多角度介绍了事件管理的内涵、历史沿革、以及事件管理行业的市场需求等等,指出在中国开展事件管理专业教育及事件管理行业推广已成气候。

Event management is an important and independent management discipline that is established with the historical development of western developed countries and the knowledge and technical fields that it integrates and the areas that this discipline covers might be the most extensive in the field of management. This article introduces the content, history and market demand of event management from various perspectives, and points out that the time is ripe for China to carry out the education of event management major and promote the popularity of event management.