实施名牌战略,增强国有企业发展后劲

Implementing Strategy of Famous Brands, Strengthening Development Delayed Effect of SOEs

国有企业如何走出困境,一直是众所关注的课题。文章从实施名牌战略的角度着眼,阐述了重视名牌战略的紧迫性和必然性,指出名牌战略在实施中要以市场为导向,以人为本,以创新为动力,以规模为支柱。

How to extricate itself from a predicament for SOE is a subject that people have concerned all the time. From the angle of implementing strategy of famous brands, this article explains the urgency and necessity on attach importance to strategy of famous brands and proposes how to implement it.