影响顾客满意因素的简析

The Analysis of Factors that Influence the Customers Satisfaction

取得高程度的顾客满意是营销的最高目标。然而,能够使一个顾客满意的东西,未必会使另一个顾客满意;能使顾客在一种情况下满意的东西,在另一种情况下未必能使其感到满意。因此,公司及其员工应该全面了解影响顾客满意度的因素。

The ultimate goal of marketing is to achieve the customer satisfaction to the highest.However,a product which satifies a certain customer probably may not satify another;a product which satisfies the customer under a particular circumstance probably may not satiafy him under another.Therefore,it is quite necessary for the comany and its employees to have a good understanding of the factors that influence the customer satisfaction.