摘要
分析了存在于市场调查各个环节的误差 ,阐述了对决定调查质量的各种效度和信度进行检验的方法 ,提出了对具体市场调查项目的综合质量进行定量评估的量表。
出处
《工业技术经济》
北大核心
2004年第2期87-90,共4页
Journal of Industrial Technological Economics
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