知识产权经营中的营销渠道研究

Study on Marketing Channels in the Management of Intellectual Property Right

对知识产权营销渠道的现状、功能进行分析,提出了相关的营销渠道结构与管理意见。

It analyzes on the status-quo and function of marketing channels of intellectual property,and puts forward proposition on construction and management of intellectual property marketing channels.