摘要
改革开放以来 ,中国经济已经逐渐步入到过剩经济。对于厂商来说 ,产品的定位至关重要 ,而要合理定位 ,就必须研究好消费偏好 ,防止进入定位误区 ,企业才能在竞争中立于不败之地。
China's economy has gradually stepped into the surplus one since the reform and open-door policy was carried out.The product orientation is of vital importance for the manufacturers.The reasonable orientation requires deep research on the consume preference and prevent from entering wrong orientation.Then enterprises can stand indefectible position in the competitions.
出处
《贵州工业大学学报（社会科学版）》
2004年第2期37-40,共4页
Journal of Guizhou University of Technology(Social Science Edition)
关键词
目标市场
市场定位
产品
消费偏好
target market
market orientation
product
the consume preference
