零售企业竞争博弈分析

Analysis on the Competition of Retail Enterprises from the Perspective of Game Theory

外资零售巨头在今明两年会在全国快速发展 ,我国零售企业目前正处在“激战前夜”。从博弈论的角度 ,运用豪泰林模型分析我国零售企业的边际成本劣势和空间位置优势。说明只要我国零售企业积极应对 ,注重成本控制 ,外资零售巨头的进入并不可怕。

Freign-owned retail enterprises will be developed rapidly these two years in our country, while native retail enterprises are on the eve of the hassle at present weakess of marginal cost and the advantage of spacial position of native retail enterprises. the paper analyzes the from the with Hotelling Model. It concludes that foreign-owned retail enterprises should not be thoupht as frighful if native retail enterprises do well in controlling cost.