摘要
分析虚拟企业的特点 ,研究虚拟企业市场营销战略 ,对虚拟企业营销战略进行博弈分析 ,这些对于现代企业实现虚拟经营、改变传统的营销观念、与竞争对手建立动态联盟、快速占领市场、满足顾客需要和提高企业的核心竞争力都具有十分重要的意义。
The paper analyzes the characteristics of vrtual Business, investigates its marketing strategies and then analyzes it by the game theory. It is significant to cause businesses to carry out virtual managenent, remodel traditional marketing conception, establish dynamic alliances with competiors, occupy the market quickly, meet the customer's needs and improve the core competence.
出处
《商业研究》
北大核心
2004年第9期19-21,共3页
Commercial Research
