摘要
概述了我国近年来商品营销模式的演变情况 ,分析了商品营销模式的确定因素及营销模式寿命的影响因素 ,通过典型实例的剖析 ,给出了现阶段确定营销模式的方法及更新营销模式时机。
The article summarizes the evolvement of Chinese merchandise marketing mode in recent years. The factories about marketi ng mode life are studied.Finally,author gives the way deciding marketing mode an d the opportune moment renewing marketing mode by analyzing typical example at p resent.
出处
《华北科技学院学报》
2004年第1期101-103,共3页
Journal of North China Institute of Science and Technology
关键词
营销模式
消费理念
使用寿命
great economic age
marketing mode
the p rinciple of consume
