摘要
广告语言具有诱惑性,诱惑性的实现以马斯洛的需要层次理论为基础、以情感为切入点,虚假性中包含着美。
The advertising language is of temptation. The realization of temptation is based on Marslow's theory of needing arrangement , cut in by emotion and beauty is included in the false.
出处
《大连教育学院学报》
2004年第1期46-47,共2页
Journal of Dalian Education University
关键词
广告语言
诱惑性
需要层次理论
马斯洛
虚假性
Advertising
temptation
the theory of needing arrangement
emotion
the false
