摘要
针对不同的旅游消费者,对工业旅游的客源市场进行了具体的分析,并以上海宝山钢铁集团公司开展的工业旅游项目为例,在探讨其成功经验的基础上,研究并阐述了工业旅游具体的开发模式:上级重视,认识到位;树立品牌意识,实行网络带动;设计特色旅游线路;广泛宣传.工业旅游是旅游与工业的有机结合,对宣传企业形象,增强整体促销效果,扩大产品知名度都将起到巨大的推动作用.就今后工业企业如何进行工业旅游开发提出了一些建议.
With the emergence of industry tourism in recent years of China,its importance has been realized by more people and tourists.The exploitation of industry tourism is studied by analyzing different consumers. With the example of Baoshan Steel Ltd.in China,such as designing special tourism the concede pattern to develop industry tourism is introduced.Industry tourism is the combination of tourism and industry and it does good to enterprises in many ways.Some proposals about exploitation of industry tourism in the future are put forward.
出处
《桂林工学院学报》
2004年第1期118-122,共5页
Journal of Guilin University of Technology
关键词
工业旅游
客源市场
开发
模式
industry tourism
source of tourists
exploitation
pattern
