论大众传媒对当代中国书法的影响

Study on Influence of the Mass Media on Contemporary Chinese Calligraph

大众传媒构成当代中国书法的传播生态环境,书法无疑要受其影响。中国书法对传媒环境的“适应”导致当代书法价值观、创作观、审美观的深刻变化。本文从传播学的视角,探讨了报刊、电视、网络三种大众传媒对当代中国书法的影响。艺术新媒介的出现为书法创造了新的发展机遇,也给书法带来了一定的负面影响。作者提出了大众传媒时代中国书法的生存策略。

The interaction between calligraphy and the mass media constitutes a space-time relationship field for the contemporary Chinese calligraphy, in which the ecological environment and the value orientation for the calligraphy has been transmuted. From the angle of view of the communication studies, the article mainly analyzes the influence of three kinds of mass media, namely printing, electronic and network, on the contemporary Chinese calligraphy. The appearance of the new artistic media has brought not only negative impact but also some opportunities to the calligraphy. Besides, the authors also put forward some survival strategies for the Chinese Calligraphy in the era of mass media.