城市形象塑造中的营销学理念

Molding City-image under Marketing Guidance

以城市形象塑造的历史发展为基础,阐释了在城市竞争、经济转型等因素的影响下,城市形象塑造的观念完成了由设计层面到营销层面的变迁,并重点论述了在城市形象营销理念指导下新的城市形象塑造模式。

Based on the development of city-image molding process,the paper expounds the transitional idea of molding city-image from designing to marketing influenced by both competition among cities and the change of industrial structures.Moreover,the paper puts emphasis on the new pattern of molding city-image under marketing guidance.