白酒文化的竞争性——白酒文化与竞争力之七

The Competitiveness of Liquor Culture——Liquor Culture & Competitiveness(Ⅶ)

白酒文化生命周期表明:中国白酒市场仍然处在成长阶段;白酒的特殊文化属性和民族价值决定了其特殊的不可替代性;因此在多元化文化并存、发展的当今时代,吸收了其他行业文化精华和富集中华民族文化的白酒文化仍然具有强大的生命力。白酒文化竞争经历了从大区域到小区域的过渡;白酒文化的竞争战略也经历了文化素质到标歧立异,再到核心竞争力树立的不断提升。文化竞争是一种独特深厚的文化内涵的竞争,是非常重要的竞争手段;对此,白酒业的振兴需要白酒企业打出文化大旗,将白酒市场优势与白酒文化优势紧密相连,一方面积极建设良好的酒文化氛围,提升整个白酒行业的竞争力;另一方面也有利于保持和发展自己的产品竞争优势。(孙悟)

The lifecycle of liquor culture indicated that liquor market in China still remained in growth stage.The special culture prop-erty and national value of liquor proved that liquor culture was irreplaceable.Accordingly,under the conditions of coexistence and de-velopment of multiple cultures,liquor culture,which had assimilated the essence of other cultures and concentrated excellent Chinese cultures,still possessed powerful vitality.Liquor culture competition had experienced the transition from the whole to the part.And the competition strategy had also gone through culture quality,individuality to cultivation of core competitiveness step-by-step.Culture competition,the competition of cultural backgrounds in nature,was a very important competitive measure.Therefore,liquor-making enterprises should make full use of liquor culture for the rehabilitation of liquor-making industry and connect closely liquor market ad-vantages with liquor culture advantages as follows :develop favorable liquor culture atmosphere to enhance the competitiveness of liquor-making industry;maintain and develop the competitive advantages of liquor products of the enterprise.(Tran.by YUE Yang)