传奇“酒鬼”,演绎品牌新经典——“湘酒鬼”全力打造品牌八大创新概念

Xiangjiugui "Group Create New Brand Classic —— "Xiangjiugui "Group Developed Eight Innovative Brand Concepts

“湘酒鬼”全力打造的品牌八大创新概念:“绿色酒鬼、质量酒鬼、文化酒鬼、旅游酒鬼、务实酒鬼、规范酒鬼、诚信酒鬼和服务酒鬼”。2004年,“酒鬼人”的神圣使命是“重塑品牌、再造‘酒鬼’、创新形象、尽展‘湘酒鬼’全新风采”。“酒鬼”酒一经问世,即充满了独特的文化韵致与丰富的人文内涵,以极其浪漫而神秘的个性文化形象跃然而出,以鲜活而跃动的品名概念一扫传统酒类名称沉闷之风。“酒鬼”酒瓶堪称惊世之作,在返璞归真中显示出历史的厚重感,具有极高的审美价值。而今的“酒鬼”人高擎文化大旗,大力度开掘“酒鬼”品牌文化的深层底蕴与丰厚内涵,张扬其独特文化个性,展示其巨大文化魅力,充分发挥“酒鬼”品牌形象传播的文化震撼效应。今年,将拍摄《“酒鬼”企业文化》系列电视专题片,全方位的深度挖掘和集中展示“酒鬼”魅力,将“酒鬼”文化的探索与传播提升到一个更高境界。(庞晓)

Xiangjiugui "Group developed eight innovative brand concepts by all might and main as follows:Green,Quality,Culture,Tourism,Realism,Standard,Faith and Service.In2004,the Group aimed at realizing the objective of"remolding of brands,reproduce of Jiugui liquor,recreation of liquor image to display the brand new glamour of Xiangjiugui Group".The birth of Jiugui liquor com-pletely overthrew the dullness of liquor trademarks by its vivid name and had an affinity for consumers for its romantic and mysterious cultural charm and its special backgrounds.Especially,Jiugui Liquor bottle was regarded as a classic creation,it was of extremely high beauty value because it could express the long history of the liquor visually.Nowadays,full exploration of the cultural backgrounds of Jiugui Liquor and active exhibition of its cultural charm had shocked the market and produced favorable effects.This year,the Group intended to shoot documentary film series-Enterprise Culture of Jiugui Group,which could fully display the charm of Jiugui Liquor and advance further development of the exploration and spread of Jiugui culture.