产品模糊地带的市场营销

Marketing in Indistinct Production Segment

在传统的市场营销理论中 ,产业市场与消费者市场有着各自独立的体系。然而在现实中 ,一些企业很难清晰区分自己的产品应归于哪一类市场的销售 ,即产生了企业在这种模糊的市场领域中 ,企业应怎样进行市场营销的问题 ,本文即针对于此而进行前沿性的探讨。

In general marketing theory,industrial market and consumer market has its own system. But in fact,some enterprises hardly recognize which market their products belong to. So there comes the problem that how to do the marketing in the indistinct market. The passage is just discussing on the right problem.