用公共关系塑造图书馆的社会形象

A Sound Public Relation Leads to a Better Social Image for the Library

形象是一个组织生存状态的现实反映,良好的社会形象是图书馆可持续发展的根本保证。行之有效的公共关系是图书馆形象战略的基本内容,优质服务是图书馆公关的基础,图书馆形象塑造是图书馆公共关系的目标。

While image reflecting the realistic statue of an organization,a good social image almost guarantees for the continuing development of the library.To figure out a better image for the library, we not only needs a good quality and pluralistic way of services but also a sound public relationship which acts a fundamental role in the library's image-shaping strategy.