对个人消费行为价值化倾向的理论思考

Theoretical Thinking of the Value Inclination of Consumers′ Personal Behavior

当前,以追求生活资料价值量的最大化为目的、把消费生活资料的使用价值看做手段的个人消费行为价值化倾向,既有经济发展为其产生提供的物质前提,又有对"生产—消费"公式理解简单化、抽象化的理论原因,以及把享受直接等于消费的历史原因。对此,应加大消费经济理论的研究、宣传力度,用科学的价值观、消费观指导消费并通过制度约束个人消费行为价值化倾向。

At present, the value inclination of consumers′ personal behavior not only presupposes the economic development, but also has its causes of misunderstanding of the formula of production-consumption. We should strengthen study of the theory of consumption economy in order to guide the consumption with scientific value and consumption, especially restrain the value inclination of consumers′ personal behavior through a certain system.