论企业竞争对手的模糊判别模型及其应用

On Fuzzy Identification Model of Enterprises' Competitors and Its Applications

根据企业竞争情报示范工程研究的实践 ,应用模糊数学中的Blin方法原理 ,提出了一种企业竞争对手的模糊判别模型 ,将竞争情报分析中多因素且不同权重的对手判别问题简化为单指标的比较问题 ,并给出了实际应用的案例 ,为企业竞争对手的判别分析提供了一种综合。

Based on the study of the Demonstrative Project of Enterprise Competitive Intelligence and the Blin method in fuzzy mathematics,this article puts forward a fuzzy identification model of the enterprises'competitors.With this model, competitive intelligence analysis and competitors identification can be carried out only by comparing single indexes. An example of this application is given so as to provide a synthetic,objective and feasible method to identify and analyze enterprises'competitors.