基于Internet平台的连锁经营模式研究

Research on Internet-based Chain Store Business Model

Internet作为一种新兴的生产力,已成为21世纪企业竞争的焦点。对于连锁经营这种未来主要的 商业资本组织形式来说,面对Internet所带来的巨大变革,制胜的关键就在于建立具有网络时代特征的运 营方式,发展适应的经济模式。

The appliance of internet has become the focus of the competition in the 21st century. Confronted with the great changes brought by internet, the key to success for chain store operating is to establish an internet-based business model.